There's a general consensus that reviews are the least liked and least read posts in the blogosphere. They're the posts that people skip reading, the posts that generally take the longest to write, and they aren't just easily plucked out of thin air, I mean, you've actually got to do an entirely different activity before you can even write anything, unlike discussions or how-to posts that can go from roaring idea to words in a matter of seconds. In fact, there's a lot of the same phrases going around lately..
- 'I'm never in the mood to write reviews.'
- 'I just can't bring myself to sit and write them.'
- 'I've got a backlog of reviews I just don't want to write'
- 'I don't read enough to be able to create constant review content.'
- 'Reviews are the least liked, so I like writing them least.'
The list could go on and on, but the general vibe is that reviews are demanding little buggers that want you to sit down and come up with fabulous words that don't always encourage anyone to do anything, and we simply don't have the time, the effort, or motivation for them if that's the end result. The said truth is, if you haven't heard of the book, seen the book, or read the book, you probably won't be clicking the 'read more' button, and that means you've wasted your time entirely.
It's time to shake up your reviews, creative style!
You actually don't have to write reviews for anybody, not for publishers, not brands, nobody whatsoever, at least, not in the way you're used to seeing them. You don't have to stick with the traditional paragraphed style, turning your focus onto something different for each one, you can actually do whatever the heck you want, however you want, and still get your feelings about a product or service without taking a head-first dip into a very deep well.
