You've probably seen the posts telling you want time is 'the perfect time' to post your content for the maximum amount of pageviews, and you've more than likely seen those posts partnered with facts and figures, numbers proving that one time is the best, or another time is the worst, and as much as I love those posts and admire the writers who published them, I'm about to address the bull standing in a crowded field and tell you it's not about what time specific social networks get the most traffic, or when people are most likely to click rather than just browse.
Here comes the big myth busting fact.
Get ready..
The perfect time to post your content is when your audience is online to see it.
Tadah.
Seems kind of obvious now when you think about, doesn't it?
Truth of the matter is, it doesn't matter at what point in the day Twitter gets the most activity, be it early in the morning while people procrastinate going to work, or late at night when people scroll away when they should be sleeping. It doesn't matter that Facebook is a high value, low volume social site, where people want high quality posts less frequently that other platforms. It doesn't matter that Pinterest is a womans hideaway where 1 out of 5 women use it, making up 80% of it's demographic. None of those facts and figures are actually important when it comes to your optimal posting time (although I do love a good 'ol fact find).
What is important is knowing what time your audience is online, and posting content to suit them.
There is no magic trick.
The BIG numbers aren't what matters to your small area of the internet. What matters is your audience.
